Summary


This wayfinding is for a fictional hardware store. The departments are divided up but varying blues and greens to make the separation between each aisle. In my research, it was found that some hardware stores have the same color over and over again through every sign. This causes the signs to blend together in the customer’s mind and confuse them.

Along with the in-store map layout, there is hanging signs above each department and signs on every aisle with the designated color. The color palette of blues and greens allows the customers to feel calm and at ease when trying to locate their items. The font of Futura is a simple sans-serif font that is easy to read. Futura is a font that is not too heavy that it would hard to read or not too light that the viewer would not be able to see it. 





Previous Version





Send me a Message

Other Ways to Contact Me:

Email: [email protected]


About Me

I am an entry level graphic designer with experience in logos & branding, website design, print media, photography, illustration, and apparel design.

Art is something that I am continuously learning and pushing myself to excel in. Through art, I have been able to connect with others and meet a lot of interesting people. I have been around artworks and supplies all my life with my mom being an art therapist. The concept of surrealism has always interested me as an artist. I find that it allows the artist to twist reality in a creative way. Surrealism allows the artist to tell a story within the piece. The creativity and ideas behind art always draw me in. In my own personal artwork, I like to include elements of surrealism and create a story behind the works.




© 2020 Danielle Lesiw. All rights reserved.