Project Statement

Minis cereal is a fictional cereal company. In this series, it features two different kinds of cereal, Psychos and Crybaby. In both cereals, the target audience is pre-teens or middle schoolers. There are two instagram posts made for the brand that promote the new cereals. 

In the Psychos cereal, scattered throughout the box are reaching hands ans faces. The back of the box showcases a horror themed word search. The logo for Psychos is written in Horror Corps Demo that gives a halloween feel. The color palette features reds, black and greys that give the feel of horror. 

In the Crybaby cereal, it  showcases eyes watching the viewer throughout the box. The back of the box features a maze for the viewer to “help the teardrop find the eye. The font for Crybaby is Silicone.  The colors on the cereal box are blues that displays the feeling of sorrow and sadness.