Project Statement

Chautauqua Campers is a fictional sports team based on camping in Chautauqua lake, New York. For this project, a primary logo, secondary logo, and a full identity system; including a letterhead, #10 envelope, business card, and uniform design were developed. 

In the primary logo, the camper resembles a fish being pulled up by a fishing rod. In the secondary logo, the camper is pulled out and branded with the “CC” for Chautauqua Campers. The uniform is a sweatshirt, for cold days with the primary logo on the front and a name and number on the back.. The color palette in the logo represents colors used on exteriors of campers. The fonts used are CCThisManThisMonster and Gelica (Medium). CCThisManThisMonster is a sans-serif font and showcases a fun camping feel. Whereas, Gelica is a serif font that showcases a more professional style.